I personally believe that there are better ways to make the money. Look at what Eureka did with Degree (granted that was an obnoxious campaign) and how many times have you heard Office Max on the Office.

Subtlety has it's place and I think the networks should be embracing that aspect of the ad market. Have Coca-Cola machines, not Soda machines in the break rooms. Put Folgers coffee in the Krups coffee maker. etc., etc., etc.

As long as they don't interfere with the storyline and get unbelievably obnoxious with it, I think that advertisers and product placement is where the future of Broadcast marketing is going.

On that note, mores the better. I hate people asking for a Cola, or drinking a Beer. Order a Coke, and drink a Budweiser, that's what real people do. The other way has always rung false in my ears.

OK, rant over, thanks.

In any case, this issue has become THE tv issue with my sister and I, where we assign blame and practice magical thinking to make the remote work "correctly". Though we have a solid enough relationship that this doesn't really warrant us needing therapy, I feel like NBC should pay for it anyway, simply because I don't remember ever fighting this much with my sister about television –and that includes Saturday morning cartoons.