Ask an Amateur Scientist: Pareidolia
By Brian Thompson
I. The Setup
When Monet Sledge of Lorain, Ohio went in for an ultrasound in preparation for the birth of her first child, Iām sure she didnāt expect to meet Jesus Christ face to suffering face. Personally, Iāve never been able to make anything out of ultrasound pictures. Theyāre all fuzzy gray blobs to me. Of course, usually the fully formed and exo-wombed child is nothing but a gray blob to me. But even though I have trouble making heads or tails of an unborn babyās head or tail, I donāt think Iād mistake the gaseous mass for Christ on the cross.
Ms. Sledge, however, has a broader worldview. And so does her sister Tequoia Smith, who also claims to make out the famous demigod and the implement of his untimely execution in the picture. āAs soon as I saw it,ā Smith said, āI was like oh my gosh.ā Sledge sees the apparition as a sign that her baby is blessed. But before you start wondering why the son of God would bestow his blessings via prenatal technology, you should really ask yourself why Sledge and Smith are so willing to accept this vision in the first place.
Turns out, itās kind of human nature.
II. The Findings
Pareidolia is the tendency of the human mind to organize chaos into order. You may look at the full moon and see nothing but a wasted opportunity for a kickass lunar base from which to launch your schemes of global domination, but other people arrange the craters and pockmarks into a face. You may look at a cloud and see only a premature end to your game of ultimate Frisbee (assuming, of course, youāre a douchebag), but others may see a horse or a car or an old man beating a donkey. To you, that slightly burned tortilla is just something to wrap around a fistful of chicken and guacamole, but to others, itās the medium upon which Jesusā portrait is painted.
The next time you hear about the Virgin Mary appearing in a beam of light or in the wood grain of a kitchen door or on the back of a grilled cheese sandwich, ask yourself if the person to whom she appeared happened to be a Catholic before their stunningly delicious revelation. One of the hallmarks of pareidolia is that we tend to project our own biases onto the chaos we subconsciously organize. While itās now a widely discounted psychological tool, the famous Rorschach test was an exercise in pareidoliaāhoping to provide some insight into a personās psychological state by having them make patterns out of random ink blots. Whenever I look at one, I only see a hobo-bearded British comic book writer with fingers full of rings, but thatās just me. If I were more spiritually inclined, I might see the Buddha or the Prophet Mohammed. Though, if it was the second one, Iād probably have to immediately behead myself.
Usually pareidolia is just a harmless quirk of human instinct. Carl Sagan hypothesized that human beings once needed to automatically recognize other humansā faces in order to protect themselves in the wild. I think itās also quite likely that the ability to organize two dots and a line into eyes and a mouth might help one see a lionās face creeping up in the dark. Nowadays, though, pareidolia can take a much more ridiculous and even harmful turn. Seeing Elvisā face in a fence post may not hurt anything (except maybe the checking account of the dumb sap who bought the thing on eBay), but try explaining the instinctual functions of the human brain to a kid terrified out of his mind by the black blob in his bedroom that looks convincingly like a bloodthirsty hell-beast.
In Lourdes, France, hundreds of thousands of sick people have foregone medical attention to instead bath in the healing light of a delusionāall because some people claimed to see miracles when they looked into the sun. (Safety tip: donāt try this at home.) And then you have people like Richard C. Hoagland, the conspiracy-spinning nutjob who swears thereās a face on Mars simply because heās too ignorant to understand things like low-res photography and tricks of the light. Pareidolia is also responsible in part for the ā80s Satanic cult scareāresulting in prosecutors going after children because of the evil messages they mistakenly believed they heard in backwards hair metal songs.
III. The Conclusion
Once, I thought I could make out prophecies in the lines of Robert Redfordās face. Turns out, it was just an advertisement for the Sundance Channel. Which serves me right for trying to project my hopes and dreams onto the aging epidermis of a former sex symbol. So the next time you hear of someone receiving visions through the static of their TV screen or hearing voices in the wind or seeing their dead relatives in the steam of the shower mirror, encourage them to take a deep breath and relax. All is chaos, and no one should be afraid to stare right into the void. If you squint a little, it looks just like Charles Nelson Reilly.
Never miss an update. Subscribe to Pink Raygun by Email or subscribe via RSS
About The Amateur Scientist: Brian Thompson is a professor of amateur science at a major imaginary university. He has been able to read and write for over seventeen years.
Can’t get enough amateur science? Join Brian for The Amateur Scientist Podcast.




May 20th, 2008 at 5:18 am
Even after you told us what we’re supposed to see, I still can’t see anything but ‘blob’ or ‘lines’ or ‘whatever’. I mean on the Mars pic I can understand that 30 years ago there might have been some wondering, but the tortilla and the ultrasound ? Present those pictures to a panel of people who have no idea what you’re showing them and none of them is going to see Jesus, none.
My only question : How long before this ultrasound is for sale on eBay ? I mean, given how much raising a child costs nowadays I don’t blame the parents for trying to sell all kind of crap to make a lille money, university doesn’t pay itself.
Honestly if someone is not secure enough in their faith that they need a piece of burned toast to prove themselves that Jesus exist, let them spend their money ! After all, the bible is the best-seller of all time, if that’s not good business I don’t know what is !